Post by account_disabled on Jan 1, 2024 21:38:20 GMT -6
The mask, that element that has accompanied us every day since the pandemic began, has become essential in our daily lives but is also giving us moments to remember. Who hasn't left the house without it on and thought: 'Shit, the mask'? Who hasn't had their glasses fog up while wearing it? Who hasn't understood what they were telling her about her because her interlocutor was obviously wearing it? Some of these situations have happened to each and every one of us, and others typical of the new normal. And the State Lotteries and Bets have wanted to pay tribute to that inseparable element of our lives in the El Niño Sweepstakes campaign . After the Christmas Lottery campaign, this draw arrives with the desire to make us smile and not so much appealing to feelings as usually happens with the one on December 22.
Using more relaxed codes, as it could not be otherwise, this year has a good dose of humor and optimism. Hence, we wanted to give all the prominence to the reality that we all live today in which we cannot take a step Phone Number List without wearing a mask, an element that has discovered new insights for us that were unthinkable just a year ago : with glasses It is a least functional mix; It is difficult to recognize people and now in winter with hats and scarves it is already quite a challenge. And what can we say about that eternal forgetfulness that almost all of us have every day: "oops, the mask." A creative idea from the agency in charge of the State Lottery and Betting campaigns , Contrapunto BBDO , and which will be on the air until January 5, the day before the Draw is held. In addition, it can be seen on television, online, digital outdoor and print, press, radio and social networks.
In statements by Fede Fernández, head of the Lottery Advertising department, “the idea surprised us. We would not have expected a spot dedicated to masks , but it is true that these situations are an evident example of our ability to adapt, and to handle these complicated moments as best as possible. Furthermore, if there is something characteristic of the National Lottery's communication, it is that closeness with the people, with their daily lives, their experiences and this is another example of that. If you do not display the embedded video correctly, click here. DATA SHEET Advertiser: State Lotteries and Betting Product: National Lottery Campaign: El Niño Raffle Client Contact: Federico Fernández, Marga Moreno Creative General Director: Carlos Jorge Creative Director: Gonzalo Urriza Art Director: Alberto Contera Editor: Borja Usandizaga Brand Director: Patricia Miguel Brand Supervisor: Eva Ruiz Brand Executives: Valle Morales, Oana Buda, Lydia Ruiz-Espejo Production Director: Gema Crespo Producer Agency.
Using more relaxed codes, as it could not be otherwise, this year has a good dose of humor and optimism. Hence, we wanted to give all the prominence to the reality that we all live today in which we cannot take a step Phone Number List without wearing a mask, an element that has discovered new insights for us that were unthinkable just a year ago : with glasses It is a least functional mix; It is difficult to recognize people and now in winter with hats and scarves it is already quite a challenge. And what can we say about that eternal forgetfulness that almost all of us have every day: "oops, the mask." A creative idea from the agency in charge of the State Lottery and Betting campaigns , Contrapunto BBDO , and which will be on the air until January 5, the day before the Draw is held. In addition, it can be seen on television, online, digital outdoor and print, press, radio and social networks.
In statements by Fede Fernández, head of the Lottery Advertising department, “the idea surprised us. We would not have expected a spot dedicated to masks , but it is true that these situations are an evident example of our ability to adapt, and to handle these complicated moments as best as possible. Furthermore, if there is something characteristic of the National Lottery's communication, it is that closeness with the people, with their daily lives, their experiences and this is another example of that. If you do not display the embedded video correctly, click here. DATA SHEET Advertiser: State Lotteries and Betting Product: National Lottery Campaign: El Niño Raffle Client Contact: Federico Fernández, Marga Moreno Creative General Director: Carlos Jorge Creative Director: Gonzalo Urriza Art Director: Alberto Contera Editor: Borja Usandizaga Brand Director: Patricia Miguel Brand Supervisor: Eva Ruiz Brand Executives: Valle Morales, Oana Buda, Lydia Ruiz-Espejo Production Director: Gema Crespo Producer Agency.