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Post by account_disabled on Mar 9, 2024 22:11:09 GMT -6
In the marketing field, today, in order to make effective strategic and operational decisions, it is necessary to base one's promotional activities on the collection and analysis of data. These have the important function of making clear to the reference company the context in which it operates, the progress of its campaigns, the results that they are able to generate and, possibly, suggesting alternative business actions to achieve success. Starting from data driven marketing Hong Kong Telegram Number Data strategies , therefore, can help companies to anticipate market moves and obtain a certain competitive advantage over competitors. Hence the importance of defining in advance the most appropriate performance indicators for your business and knowing how to analyze them based on the objectives to be achieved. In the next paragraphs we will see practical examples for KPIs and, starting from their brief definition, we will understand why they are so important. Unlike other articles, we will not focus on KPI calculation examples, we will try to provide you with a more general overview. KPI: a brief definition One of the main advantages that has always distinguished digital marketing and differentiates it from traditional marketing is the possibility of obtaining a large number of specific data on campaigns and being able to analyze them to define ad hoc results and business strategies. KPIs are among these and play a fundamental role in monitoring business processes and progress.
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